Social Media Stats Trilogy, Part III:
Twitter’s introduction of the activity icon in their apps has shifted looking at analytics from a specific activity with a dedicated area, to the location of the tweet itself. (I remember Nein having a comment on that little icon, but can no longer find the tweet. Negated?)
Dan Rubin in the latest Offscreen Magazine:
If your interface prioritises followers, likes, comments – the user-facing metrics – then that directly influences people’s behaviour, and they will value those numbers more highly.
There’s also Jen talking about the insanity of metrics with Gerry McGovern on The Web Ahead.