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In 2007, around the time Heston Blumenthal famously included sound as an integral, taste altering, part of his multi-sensory dish Sound of the Sea, Lars Kynde was looking for ways in which Wagamama’s loudspeaker system could be put to better use. Those experiments eventually led to the creation of his Tasteful Turntable, an ever evolving project in which sound and taste are intricately choreographed to the timeline of a turning table. With brands now in on the game, as described in Ben Houge’s NewMusicBox article, this synaesthetic field is apparently no longer exclusively the domain of (culinary) art and performance.