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What Happens Next… Maciej Cegłowski’s talk on advertising on the web and the web of privacy-invasive tracking it’s become synonymous with. A clear take on a fraught situation. He offers constructive solutions too.

Using Ghostery it’s amazing to see just how much tracking is going on. For quite some time I’ve wished that I wasn’t adding to that pile on my own site each time I embed something. Fortunately there are tools, now also on iOS, for users to handle the blocking themselves. At the same time it leaves a strange taste. Blockers are doing their own tracking too.